Amazon drops lock screen ads from its Prime Exclusive phones starting tomorrow

Amazon drops lock screen ads from its Prime Exclusive phones starting tomorrow

And in perhaps even more exciting news, customers who now own a Prime Exclusive device will receive a free update over the next week that will take away lockscreen ads. However, because Amazon doesn't plan to serve up ads any longer, Phonescooper has claimed Amazon will raise the cost of all Prime Exclusive phones by $20 starting 7 February. All Amazon Prime Exclusive Phones will continue to be unlocked and available at prices slightly lower than those without the Amazon experience inside.

Amazon offers exciting discounts on a variety of phones via its Prime Exclusive program in exchange for lock screen ads, but that's changing.

Currently, lock screen ads appear as a single item in your notification list if you've got other notifications. Now that many phones have face recognition and fingerprint readers, Amazon wants to be sure those features work well. Here's the full statement. Starting tomorrow, February 7th, Amazon is no longer forcing these ads on Prime Exclusive buyers.

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In its FAQ, Amazon spins the change as "Amazon being nice" by saying, "This change allows you to personalize your Prime Exclusive Phone's lock screen and to more easily use your phone's unlock technologies, such as facial recognition and fingerprint sensors". Future Amazon Prime Exclusive handsets will be available only to those who have signed up for membership to Prime, and will be sold unlocked. But, hey, if you're an Amazon fanboy, you likely won't mind these one bit.

There are now some solid smartphone options available on the Prime Exclusive Phones site, and these prices will change tomorrow. Pre-installed inside a Prime Exclusive Phone is Prime Video, Prime Music, Prime Photos, and the Amazon Widget. Ditching the ads makes the Prime Edition phones even better deals than they already were.

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