Disappointing iPhone X Sales Prompt Samsung To Slash OLED Panel Production

Samsung shares take a hit as iPhone X sales slump

Others say the reason lies in the company's decision not to produce more iPhone X after the release of the new three models in late September this year.

Evidence is mounting that the iPhone X is a bust. One reports arrive says that Apple is slashing orders.

Samsung has more skin in the smartphone game than most.

Last year, Samsung invested $12.6 billion to boost its OLED production capacity in anticipation of an iPhone X boom that never came.

Rather than keep the iPhone X as a cheaper option for customers - the same way it still sells the iPhone 7s and 6s - Apple will reportedly put the X out to pasture so as to not undercut the sales of its new model.

The Korean tech giant, who supplies the OLED panels for Apple, now expects to produce 20 million or fewer iPhone X units versus its initial target of building panels for 45 million to 50 million iPhones. But the company is still expected to see a profit decline for the first half of the year, compared to 2017.

And while Apple stock has the rapidly growing iPhone ASP to help reduce the sting of lower than expected iPhone X sales, Samsung stock is already feeling the effects of the letdown.

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The problem is that OLED displays are expensive.

Samsung certainly has a lot of competition to tackle and it is going to be doing this with the release of more mid-range devices that are rocking the Infinity Display. Previously, it has been estimated that Samsung itself makes $110 off of each iPhone X sale. That limits the potential customers to those selling premium, flagship smartphones. Infinity Display is a marketing term used by Samsung to denote what are commonly called "bezel-less" displays.

Maybe the company should be lobbying Google.

Samsung isn't the only Apple OLED display provider to be hit by falling shares either.

The iPhone X was the first phone to get a major design overhaul since the launch of the iPhone 6 in 2015, and many expected it to lead to blockbuster sales.

Now, it's thought that Samsung has a large amount of OLED panels left hanging about the production line.

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