Instagram to Soon Allow Users to Share Posts in the Stories

Instagram Stories gets ‘quote tweet’-style feed post resharing		
		
	Josh Constine

       @	   
   	9 hours

Shopping on Instagram was a feature launched a year ago for users in the United States, and today it has finally expanded to Canada, alongside France, Germany, Spain, Italy, Brazil, Australia and the UK.

"Instagram has always been a great platform through which to showcase our products and engage with customers", said Roy. "Shoppable posts take this to a whole new level".

Shopify's software solutions let merchants design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

With this evolutionary eCommerce and business tool added to the platform, users will now be able to shop directly from various local brands straight from their feed. Before the introduction of the Shopping feature, companies had to resort to using third-party tools like Like2Buy and LikeToKnowIt to direct customers to their commerce portals.

A new feature like this will undoubtedly drive tons of engagement and keep users in the app longer.

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"Through shopping on Instagram, BigCommerce merchants can now tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience".

It also lets you resize the post, highlight and lowlight sections and add a commentary.

More than 500 million Instagram people are active on Instagram every day, and 60 percent of users say they discover new products on Instagram. Today's announcement marks the first time businesses outside of the United States will gain access to shopping on Instagram.

Instagram has been steadily trying to promote its business potential to attract more clients and consumers willing to use its platform to sell products and help monetise the platform.

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