Google shuts down Google URL Shortener goo.gl

Google Ending URL Shortener Support In Favor Of Dynamic Links

The company is planning to ditch the goo.gl (link shortening tool) with its new Firebase Dynamic Links (FDL) tool.

March 30, 2019: Creation of new links for existing users, services and applications. Users who have been using Google URL shorter for many months as anonymous, won't be able to access anything.

New and anonymous users can not use goo.gl console to shorten their links starting from April 13th, while old users get an extension for a year.

For those unaware, goo.gl is a URL shortening service offered by Google that was introduced in December 2009 and initially used for Google Toolbar and Feedburner before going public in September 2010. Google said he was proud of this service, but its time has passed. For developers who are already using URL Shortener APIs to manage goo.gl short links, the service will be discontinued on March 30, 2019.

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Google announced it is shuttering its URL Shortener service (goo.gl) in favor of Firebase Dynamic Links (FDL). From April 13, 2018 only existing users will be able to create short links on the goo.gl console. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.

The move will have an impact on both marketing departments and malware authors alike, both ardent users of Google's URL shortening service. All you had to do was to append.info to any goo.gl link to display click statistics for any link.

Google wants developers to use the Firebase console and API instead.

Google, however, allows downloading all the analytics in one CSV file. Sadly, this isn't an alternative for the regular user, but again, services like Bit.ly will continue to exist and deliver the same functionality you've come to expect.

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