Snapchat could bring back an old feature - and users will LOVE it

Snapchat's chronological Stories feed is back for some

Presently, it's unclear if Snap is simply conducting a limited test to gauge users' reactions to the older format, or if this is part of a much wider rollout that will see the new timeline scrapped altogether.

It looks like Snapchat is rethinking its decision to algorithmically sort its users Stories feed. But for those who are just occasional users, they would probably prefer to have the most relevant posts pop up on their feed whenever they would open the app and do not care much about when it was posted.

A few months on, how do you feel about the Snapchat redesign? Typically social media platforms implement these changes in an attempt to increase dwell time - and it works - but they tend to bury friends who don't post as frequently, or people you interact with less. The algorithm sorting that Snapchat has been using was created to put people you watched Stories from or chatted with the most at the top of your feed. On the other hand, trusting an app - no matter how intelligent - to decide who and what you'd like to see content from isn't great either, as there's no flawless formula that gives you the best results each and every time.

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Snapchat had seen the daily active user growth sag from 17 per cent to under 3 per cent per quarter, after the launch of Facebook's Snapchat clone - Instagram stories.

Switching to algorithmic sorting helped Instagram and Twitter boost growth, likely why Snapchat made it part of the redesign.

Showing the most recently shared Stories first in the feed makes them predictable and coherent to browse, since it allows users to check-in and see what it happening with their friends right now. Essentially, Snapchat might have to decide between preferencing it's most engaged and loyal users, or aiming to add more casual users.

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