Xiaomi To Set Up Three New Manufacturing Units In India

Black Shark gaming smartphone gets teased by the company, again

All of the assembly work is done by women.

Addressing the media, Manu Jain said, "Xiaomi's well-designed and high-quality products have been instrumental in disrupting the Indian smartphone industry at honest prices".

The company is hosting 50-odd suppliers, which manufacture components such as touch panels, camera modules and LCD and LED panels for it, for a three-day tour of Uttar Pradesh and Andhra Pradesh to explore investment opportunities. The objective of the summit is to educate Xiaomi's global component suppliers about India's smartphone industry and encourage them to establish local bases in the country.

In addition, Xiaomi has announced the launch of three new smartphone factories in India, alongside a Surface Mount Technology (SMT) plant dedicated to the creation of Printed Circuit Board Assembly (PCBA) boards.

Xiaomi started assembling phones back in 2015, with its first factory set up in partnership with Foxconn.

Chinese smartphone brand Xiaomi has doubled down on its push to increase localisation in India, its second largest market after China.

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On the point of investment, Xiaomi's new announcements have come from the first-ever Supplier Investment Summit in Delhi. "Today we are deepening this commitment", Xiaomi's India head Manu Jain said in a statement onMonday. It is one of the most important components of the smartphone and contributes to almost 50 percent of the value of the phone.

Also, apart from announcing three new smartphone plants in the country, Xiaomi also said that they have started manufacturing smartphones at their plant in Noida, UP where they manufacture power banks, resulting in a total of six smartphone plants in India.

"We realised that manufacturing in India has to be part of the global supply chain".

Looking at the big picture, Xiaomi would raise their contribution to smartphone assembly from 10 percent to 50 percent, with a goal of "100 percent localization by Q3 of 2018". With an overall market share of 26.8 per cent (as per Q4 IDC Quarterly Smartphone Tracker 2017), Xiaomi is also the number one player in the online smartphone segment with 57 per cent market share and the number two smartphone player in the offline space with 11.2 per cent market share.

Xiaomi is also setting up a new PCB (printed circuit board) assembly unit in Sriperumbudur in partnership with Foxconn.

The aim of the program is to improve the country's economy by providing job opportunities in areas including aviation, IT, pharmaceuticals, construction, and electronics by streamlining the laws and bureaucracy surrounding businesses in India.

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