Apple strikes multi-year deal with Oprah Winfrey to develop original content

Oprah Winfrey Enters a Multi Year Partnership with Apple

Apple announced today that it is partnering up with popular actress and talk show host Oprah Winfrey.

"Winfrey's projects will be released as part of a lineup of original content from Apple", the company said.

The deal has been described as a "multiyear" one, although the exact number of years is unknown. Apple is said to be working on various projects alongside notable names like Stephen Spielberg, M. Night Shyamalan, Jennifer Aniston and Reese Witherspoon, among others.

Apple has inked a deal with media magnate Oprah Winfrey.

She recently extended her contract with OWN through 2025.

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Under the deal, Winfrey will remain, chief executive of cable channel OWN, which she launched in 2011 in partnership with Discovery Inc. Her Harpo Films banner has produced several acclaimed features, most recently Selma, in which she also had a featured role. Under these exceptions she is a contributor on CBS' 60 Minutes and a year ago executive produced and co-starred in the HBO movie The Immortal Life of Henrietta Lacks.

Whether Winfrey herself will appear in the shows she'll produce is not yet known, though she is expected to host and interview guests, as she's so deft at doing. As a noted philanthropist, Winfrey has contributed more than $100 million to provide education to academically gifted girls from disadvantaged backgrounds.

Winfrey's deal with Apple comes as huge streaming services such as Netflix, Hulu, and Amazon are vying to lock producers, actors, and showrunners into production contracts.

Netflix ignited the current talent wars with aggressive nine-figure deals for Shonda Rhimes and Ryan Murphy.

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