Netflix Is Trialling A New Service Called 'Netflix Ultra'

Netflix

Per a report from Polygon, the company is now testing out a new "Ultra" subscription tier for its users. Presuming you have an Ultra HD HDR screen to watch it on, the Ultra tier will cost you 16.99 Euro a month, roughly $19.80. However, a whole new Ultra tier priced above the current offering, syphoning some of the benefits from the Premium tear?

A basic account gets you standard definition and just the one screen at a time, while the standard £7.99 package gives you HD and doubles the screens.

All other features, at least those displayed on the plan selection page on Netflix, match the Premium plan (meaning you get HD and Ultra HD, and access on four screens).

Leaked promotional material details the new Ultra plan. If so, this is also a subtle price hike, considering subscribers will be paying the same price for less features.

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Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available.

A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time".

Standard is now €10.99 and Base €7.99. Time will tell whether Netflix decides to make any official changes to its pricing structure and roll them more widely. The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

The Ultra plan option may not be implemented broadly and, at the testing stage, not all users will automatically see it as an option. Netflix customers in Italy and other parts of Europe are reporting not only a new "Ultra" plan but also a significant change to its other tiers as well. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".

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