Google Smart Speaker With Display Will Be Launched By This Year

Google made Smart Displays could possibly be on the way by the end of the year

Google's Smart Display is reported to launch this holiday season, rounding out its holiday hardware offering along new Pixel phones and maybe even a Google-produced Wear OS smartwatch.

It defended its position against Amazon, which shipped 4.1 million Echo devices in the quarter. Now, you can add to the list a new smart speaker that is going to be part of the Google Home range. And, after Amazon having already done so, Google is the next player which will be taking a plunge into the territory with its Google Assistant.

A display-equipped Google Home will reportedly be released prior to Christmas, in order to directly compete with Amazon's Alexa device.

Google retained its first-place position from the previous quarter, with 5.4 million shipments of its Google Home models. How that plays out against its competitors remains to be seen. In a way, though, Google is again chasing Amazon here, just the way it is chasing Amazon in the regular smart speaker market.

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David Watkins, Director at Strategy Analytics said: "Amazon and Google accounted for a 69 percent share of global smart speaker shipments in Q2 2018 down from over 90 percent in Q2 2017". Well, we don't know when the Google started to plan of their own smart displays. "It's an aggressive plan", Nikkei Asian Review quoted an industry source as saying on Thursday. For a lot of users (myself included), this represented a major blow to the usability of the Amazon Echo, which is perfectly tailored for watching short videos as opposed to more involved, long-form content. Third party manufacturers are also working on smart devices with Google Assistant built in.

If smart displays do gain traction, then it changes the calculus for marketers and brands, because you can do a great deal more commercially on a tablet than on a smart speaker.

Google has prepared 3 million Smart Display units for shipping by Christmas, taking the fight for voice activated screens to Amazon and Alibaba during the peak sales period.

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