Andre Iguodala in full support of Colin Kaepernick’s new Nike ad

College ditches Nike athletic gear following company's Kaepernick deal

Nike sales surged 31% in the days following the unveiling of the advertisement starring former National Football League quarterback Colin Kaepernick an analyst said on Saturday.

"Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017", Marketwatch adds.

President Trump, who has been a very vocal critic of players kneeling during the anthem, weighed in on Nike's endorsement deal Friday, questioning the company's decision. Nike reported a more than 30 percent increase in sales since the release of the ad, which has been viewed over 16 million times on YouTube.

Nike's most engaged audience persona is "Made it and Know it", said 4C Chief Marketing Officer Aaron Goldman, one of 70 categories of consumers that 4C has identified by analyzing social media engagement on a range of platforms.

He also said Nike didn't tell him the ad was coming. He told ESPN: "I think Nike is trying to get out ahead of it and trying to do something special, and I think they've done that".

"It is absolutely absurd that Nike would feature Colin Kaepernick as the focus of their latest ad campaign".

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Speaking to the Daily Caller just yesterday, Trump said, "I think it's a awful message that they're sending and the objective of them doing it, maybe there's a reason for them doing it".

"If Nike is ashamed of America, we are ashamed of them", Davis went on.

'I honor the flag.

While the NFL continues to wrestle with how to deal with protests during the national anthem, there were no such apparent demonstrations during Thursday night's game, which the defending champion Eagles won 18-12.

"I think it's a bad message that [Nike] are sending and the objective of them doing it, maybe there's a reason for them doing it". Kaepernick watched the first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.

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