Apple Watch Series 4 Official Release Date | Price | Specs | Colors

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This has the knock-on effect of reducing the starting price of the Apple Watch Series 3 to $279, around £213.

APPLE HAS WHACKED OUT another Apple Watch to make filling your rings a more "profound" experience and help get ahead of any heart defects. Pricing starts at $399 for the Wi-Fi-only version, and $499 for the cellular edition. Because the watch models are both thinner, they take up less overall volume. You can even squeeze four shortcuts to your most-loved contacts in the center, which is useful if you're always messaging the same people. Electrodes have been added at the back of the Watch and the using the Digital Crown, you can take an electrocardiogram.

Everything feels polished, well-made and light enough on the wrist.

In terms of build, the rear is now ceramic as standard.

But let's get onto that screen! However, Apple CEO Tim Cook referred to Apple Watch sales in 2016 as "off-the-charts" and sales during the 2017 holiday season as record-breaking. "We pushed the screen right to the edges, and curved the corners to perfectly match the shape of the Watch".

"You'll see more in maps, and photos and calendar", Williams said of new larger screens, which will grow from 38 mm and 42 mm to 40 mm and 44 mm. Due to a false start by the Apple Store this morning, numerous announcements were already known - larger display, new faces, and release date (among other things) were leaked pre-event taking the Apple Store offline. The user interface (UI) has also been redesigned.

So how much will this baby cost you?

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The Apple Watch has been increasing in prowess as a fitness device over the years, bringing in ever-more sophisticated tracking for your runs and cycles, connecting to separate gym equipment and monitoring you through more activities.

That range is still on offer here, but has been augmented in a couple of ways.

Apple didn't quite detail what operations we are talking about here.

Mr Williams said Apple Watch 4 users could undertake an ECG test by placing a finger on the watch's crown, though the watch could also monitor wearers' heart rhythms in the background and deliver alerts if unusual beats were detected.

Fitbit, shares of which are now down about 2%in 2018, wants to distinguish itself as a company that can offer compelling health apps-in both watch and tracker form-that could be attractive to consumers, but also potentially employers and health care companies looking to tweak consumer behavior.

And these are just stand-out features. The processor in the new Apple Watch is what Apple is calling the S4, which is fitting to say the least.

The Apple Watch Series 4 features the same 18-hour battery life as previous-generation devices, despite the collection of new features.

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