Everything to know about Apple's big reveal on Wednesday

As iPhone sales growth has flagged thanks to a changing mobile phone landscape, the rise of prices for Apple phones has stepped in to keep handsets as the key moneymaker for the world's most valuable company.

Apple has temporarily taken its online store down in order to prepare for its Gather Round event later today. The iPhone Max is the biggest iPhone ever made.

Last year, Apple put the iPhone X on sale in early November, nearly two months after it was unveiled.

Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago.

Tonight's event is being held at the Steve Jobs Theatre within Apple Park and will start at 6pm United Kingdom time. Look for a larger device, possibly called the iPhone XS Max, a slightly updated flagship device possibly called the iPhone XS, and less expensive versions in new colors.

Besides the tongue-in-cheek illustration, there's also a leaked ad from China Telecom picturing a new iPhone with dual SIM cards and the text, "New iPhone coming soon, dual SIM support, I've been waiting for you". The larger model will be called iPhone XS Max. The phones will have 5.8-inch and 6.5-inch display sizes.

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Apple uses the "S" suffix when it upgrades components but leaves the exterior design of a phone the same.

But with President Donald Trump pushing for more tariffs on Chinese goods, Apple faces legitimate questions about whether it will need to bump up prices for some of its products - and whether that could turn some consumers away.

In 2017, Apple started selling the iPhone X in November, around two months after its launch. Gene Munster, a veteran Apple analyst at venture capital firm Loup Ventures, said he expects Apple to launch smartphones with bigger screens in order to boost demand.

Apple also is likely to announce a revamping of its "budget" offerings.

Apple will officially unveil all its new products at an event being held this evening at its Cupertino HQ.

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