Apple launches the iPhone XS and iPhone XS Max

An iPhone Xs in front of an iPhone Xs Max

As Business Insider revealed, a few stealthy sites were able to dig into Apple's own website code to uncover details about the new phones - the iPhone XS, the iPhone XS Max, and the iPhone XR - before the official launch. This will let users easily swap between two different mobile plans, which is common in some countries where users might travel between different network zones.

Find out about iPhone XS, iPhone XS Max and iPhone XR.

The iPhone XR features a 12-megapixel camera on the back of f/1.8 aperture size and wide angle lens.

The new device offers numerous high-end features of last year's iPhone X and this year's XS with a price that's in line with that of the iPhone 8 and older models. On the camera front, the XR features a single 12-megapixel wide-angle camera on the rear, with the same specifications as the XS.

That's where the new iPhone XR comes in. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the USA and Europe.

The XS will start at £999, the same as last year's iPhone X.

Apple with the launch of its latest line-up of iPhones has taken a step further into the future, in means of how upcoming phones would be.

The iPhone XR will be available for pre-orders starting October 19th, while shipments will begin from October 26th in over 50 countries and territories, including India.

The handsome 6.1-inch all-screen Liquid Retina display is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience.

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It comes as no surprise that Apple builds on last year's iPhone X to create an updated "S" version, as it does every alternate year.

Its 6.1-inch display falls between the two pricier models-5.8 inches for the iPhone Xs, 6.5 inches for the iPhone Xs Max-in screen size.

The iPhone 9 is expected to be the entry-level model to the 2018 lineup with a fullscreen 6.1-inch LCD display and Apple's FaceID sitting on a notch on top.

Apple has given the A12 bionic processor in both of these smartphones, which is a six-core chipset. The iPhone XS Max has a 6.5in (16.5cm) display.

The XR features numerous same specifications as the XS duo but has only a single rear camera, an LCD screen - unlike the XS' OLED - and starts at £749 when it goes on sale in October.

The camera system also boasts optical image stabilisation, a flood illuminator, an ambient light sensor and comes offering the wildly popular Portrait Mode.

Ben Wood, chief of research at analyst firm CCS Insight, said Apple's popularity would offset the price for many.

Appearing at the Apple event, Dr. Ivor Benjamin, president of the American Heart Association, called the heart-monitoring features "game changing", especially the ability to detect an irregular heart rhythm, known as atrial fibrillation.

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