E-cig makers have 60 days to show they aren’t targeting minors

FDA puts e-cig makers on notice

That, in essence, is why the makers of some e-cigarette brands saw their stocks jump Wednesday after the U.S. Food and Drug Administration announced a crackdown on the products over concerns about how popular they've become among children.

JUUL said Wednesday that it will work "proactively" with the and wants to be "part of the solution" in thwarting use among children, though it defended the merits of flavored e-cigarettes for other users.

"This may create some obstacles for adults who want to enjoy e-cigarettes", Gottlieb said.

"The disturbing and accelerating trajectory of use we're seeing in youth and the resulting path to addiction must end", Gottlieb told agency staffers and reporters. "It be simply no longer tolerable".

They typically contain nicotine, and sometimes flavorings like fruit, mint or chocolate.

The FDA is continuing to conduct checks of retail establishments that sell tobacco products to ensure compliance with federal laws. "While teen cigarette use has hit a record low, she said, "'juuling' and vaping have become an epidemic in our schools, with products that seem targeted to get young people hooked on nicotine". "It's that simple", Gottlieb said in a statement. Another survey shows a rise in teens adding marijuana to vaping products. Some experts were cautious about the results, however.

HHS Secretary Alex Azar on Hurricane Florence and the FDA considering a ban of all flavored e-cigarettes.

Last year, the FDA announced that it would delay regulations that could have halted the sales of many e-cigarettes. But it's how these products are advertised that has caught the attention of the FDA. Earlier this year, as criticism of the company mounted, it committed $30 million over the next three years for independent research, youth and parent education and community engagement.

In its bid to wean adult smokers from traditional cigarettes, the agency has sought to make a wider range of "reduced risk" tobacco products available to consumers. In the next 60 days, the FDA plans to investigate the five e-cigarette companies' marketing and sales practices, with possible "boots on the ground inspections", Gottlieb said.

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"The vast majority of the violations were for the illegal sale of five e-cigarette products - Vuse, Blu, JUUL, MarkTen XL, and Logic".

The FDA said it was cracking down hard on sales of vaping products to teenagers and said it was reconsidering a grace period to allow makers to apply for FDA approval of their products. But it's not clear how quickly the decision could be reversed. If we take seriously the idea that cigarette addiction is a disease, one that should be combatted with public-health measures, then we should consider withholding effective assistance fundamentally unethical - even if it is not effective for everyone, and even if there are some undesirable associated effects.

In response to the news from the FDA shares in tobacco companies rose sharply, with some gaining as much as eight percent. Philip Morris International jumped as well.

"By working together, we believe we can help adult smokers while preventing access to minors", the company said in a statement.

As part of a nationwide enforcement effort this summer, the FDA issued more than 1,300 warning letters and fines to retailers who were found to have illegally sold products to teens.

Gottlieb called the action the largest coordinated enforcement effort in the agency's history.

In July 2017, the FDA said it was considering lowering nicotine levels in traditional cigarettes. In other cases, such as when adult smokers use them to quit smoking, they offer an opportunity to reduce smoking-related illness.

"If they stop them from selling it, it's gonna be a really good thing", said Griselda Navarro, as she picked up her daughter at Burnett Middle School in San Jose.

Dr Gottlieb said the agency plans to launch a national campaign to raise awareness of the risks to teens, as it sees signs that the number of users is increasing. The AP is exclusively responsible for all content.

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