Canelo Alvarez signs highest-earning sports contract of all time

Floyd Mayweather sent Alvarez to his sole professional defeat in September 2013

"Today I am thrilled to be here as we announce the beginning of a new era in boxing and the USA harbinger of a global transformation to a fan-centered and fan-friendly presentation of sports in OTT subscription services".

The move represents the latest coup for DAZN, which only launched in the United States in September after announcing a landmark US$1 billion joint venture with Eddie Hearn's Matchroom Boxing in what was described as the biggest deal in the sport's history.

"Canelo is the highest-paid athlete in the world", Alvarez's promoter, Oscar De La Hoya of Golden Boy, told ESPN.

Canelo Alvarez has become the latest fighter to call out Floyd Mayweather, with the Mexican sensation keen to avenge the sole loss of his money-spinning career. The first of eleven contracted bouts will pit Canelo against "secondary" Super Middleweight titlist Rocky Fielding in a unification of the WBA straps, on December 15th of this year.

'I don't have much more to say other than his experience beat me and he is a great fighter.

The contract shatters the existing record established in 2014 by New York Yankees slugger Giancarlo Stanton's $325 million contract.

"This is only from my hard work", Alvarez told ESPN.

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"The December fight with Fielding is a risky fight", he said.

"It is very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".

However, it will earn him more than £1m a week over the five years and Alvarez - beaten only by Floyd Mayweather in a 53-fight career - can increase his earnings if DAZN achieve pre-determined subscription targets.

"I always want to take on challenges, and I am very happy my fans will be able to see me fight for a small cost". I'd love to have the opportunity to prove myself at this point in my career.

Alvarez said he has confidence DAZN will succeed.

Lionel Messi, who earned $111 million a year ago, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN.

Golovkin, who was also with HBO, has not agreed a deal with a new US TV network yet and his move could signal how likely he is to have a third fight with Alvarez in the near future.

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