Epic Games Store announced, offers 88% revenue split to all devs

Fortnite

Epic Games, the video game developer behind Gears of War, the Unreal Engine, and the Fortnite franchise, announced on Tuesday morning with a post on its website that it will debut its own eponymous digital storefront in the near future. GOG.com, formerly known as Good Old Games before ditching its focus on out-of-print classic titles and branching out into modern games and non-gaming media, is one of the more successful; Lenovo's Legion Game Store is not expected to make much of an impact, by contrast.

Epic's Game Store will be launching later this month and the store will be accessible both through Epic Games launcher and on the web.

While we're obviously not looking at an all-encompassing storefront here similar to, say, the 2011-launched Amazon Appstore, Google definitely has a few reasons to be anxious about Epic's ambitious plans. Thanks in part to the global success of its smash-hit battle royale game, the company now has the resources and knowhow to create its own distribution platform, which in turn will enable Epic to take more financial control over its own intellectual property, too. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. "In our analysis, stores charging 30 per cent are marking up their costs by 300 to 400 per cent", he revealed. From Epic's 12% store fee, we'll have a profitable business we'll grow and reinvest in for years to come!

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Big questions for the store include how will Epic curate the store and what games can get on. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results. "Except for adult-only content, we don't plan to curate based on developers" creative or artistic expression'. Similar to Battle Royal, Epic says it's committed to updating the feature and making it "bigger and better over time". Ferguson himself is seeking damages of a to-be-determined sum and for the court to block Epic Games from using, selling, displaying the alleged infringing Fortnite emote.

The store is positioned as a direct competitor to Steam, the dominating game distribution platform, and not to company or publisher specific stores operated by Ubisoft, Electronic Arts or Blizzard; the main reason for that is simple: Epic Games does not limit the Store to its own games.

Epic's chart detailing its revenue split for sales on its new Epic Games online store.

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